Board of Trustees

Upper White River Basin Foundation, Ozarks Water Watch

Formally incorporated in late 2001 as the Upper White River Basin Foundation and later adopting the name Ozarks Water Watch, the organization's origins are much earlier in the experience and commitment of key individuals whose roots run deep in the Ozarks region. Ben and Todd Parnell, father and son, are natives of Branson and have had a love for the Ozarks and its waters all their lives. Their concerns about the pressures of development and the need to preserve the clarity, purity and utility of the water prompted them to begin a conversation with others of like mind. John L. Morris, Peter Herschend, Leon Combs, Joe White, John Moore, Martin MacDonald, the late John Lewis and others joined in supporting the creation of a water quality organization dedicated to preserving water quality in the lakes, rivers and streams of the upper White River watershed.

Peter Herschend

Chairman and founding member

Peter Herschend is a co-owner and co-founder of Herschend Family Entertainment Inc., which hosts millions of guests yearly at travel attractions in Missouri, Tennessee, Georgia, South Carolina, Massachusetts, and Washington.
Herschend is a member of the Missouri State Board of Education, a member of the International Association of Amusement Parks and Attractions, a committee member of the Travel Industry Association of America, a trustee for Gordon College and a top fundraiser for the MS-150.

Rob Johns

Vice Chair

Rob Johns is a Vice President of Commercial Lending for Ozark Mountain Bank and has 18 years of banking experience. He graduated from East Central University in Ada, Oklahoma with a degree in Business Administration in 1995 and graduate of the South West Graduate School of Banking in Dallas, Texas.

Rob and his wife, Perilyn, have two sons: Christian and Luke. He is an active member of the Taney County Regional Sewer District, the Fellowship of Christian Athletes and also the Ozarks Technical Community College's Advisory Board. In addition, he is an assistant scout master for Boy Scout Troop 226.

He has lived in Branson since 1995 and enjoys hunting, fishing, hiking and gardening.

Martin MacDonald

Secretary, founding member

Martin is the Director of Corporate Public Relations, Conservation, and Youth Development for Bass Pro Shops. He coordinates Bass Pro Shops’ conservation and outdoor skill programs, youth conservation education, corporate giving, government and legislative affairs, community relations and public relations.

MacDonald serves on the board of the James River Basin Partnership and is a board member of Wonders of Wildlife National Fish & Wildlife Museum. He works with the National Association of Fish and Wildlife on The Conservation and Reinvestment Act (C.A.R.A.) and is active with the Leukemia & Lymphoma Society, participating in the Team ‘N Training program and serving as a S.W. Missouri advisory board member.

Kevin J. Igli


Kevin J. Igli is the Senior Vice President and Chief Environmental, Health and Safety (EHS) Officer for Tyson Foods, Inc. He leads a team of more than 180 EHS professionals. In sum, Mr. Igli oversees the company's sustainability initiatives and EHS compliance and risk management processes to assess, prioritize and effectively manage all aspects of the company's EHS stewardship efforts. He coordinates activities with all business operating units as well as with, food safety and quality assurance, engineering, legal and other professionals throughout the company.

Mr. Igli has served in the past as the Vice President for Environmental Affairs for Willamette Industries, Inc., a leading forest and paper company based in Portland, Oregon. In addition, Mr. Igli was Director of Environment, Health and Safety for Packaging Corporation of America and served as Vice President of Environment, Health and Safety for Chemical Waste Management, Inc. He is a graduate of Malone University in Canton, Ohio, with a BA degree in Biological Sciences.

Mr. Igli serves in the following capacities: (1) Beaver Watershed Alliance (BWA) Board Member, (2) advisory council to The Sustainability Consortium (co-administered by the University of Arkansas and Arizona State University), (3) External Advisory Council for the Iowa State University Department of Agricultural and Biosystems Engineering; (4) University of Arkansas’ Department of Biological and Agricultural Engineering’s Advisory Board; (5) McDonald’s Corporation US Supply Chain Sustainability Council, and is affiliated with other professional and trade organizations.

Alan D. Fortenberry P.E.


Allan is the Chief Executive Officer of Beaver Water District which serves over 300,000 people in NW Arkansas with drinking water. Fortenberry is a governor- appointed member of the Arkansas Board of Health, a member of the NW Arkansas Council, a board member of both the American Water Works Association (AWWA) and the SW Section of AWWA, as well as a member of the Water Utility Council of AWWA. He is also a member of the Water Environment Federation, Association of Metropolitan Water Agencies, Arkansas Rural Water Association, Arkansas Environmental Federation, Arkansas Water and Wastewater Managers Association and the National Society of Professional Engineers, among many others. He is a licensed professional engineer in Arkansas and Missouri.

Fortenberry is active with the church, the Springdale Kiwanis Club, Academy of Biological/Agricultural Engineers, and Academy of Civil Engineers; he has been recognized with the Distinguished Alumni Award by the College of Engineering at the University of Arkansas, George Warren Fuller Award by AWWA, Glen T. Kellogg Leadership Award by SW Section of AWWA, Glen T. Kellogg Water and Wastewater Hall of Fame by Arkansas Water & Water Environment Association (AWW&WEA), Manager of the Year by AWW&WEA, past chair of AWW&WEA, past chair SW Section of AWWA, and Manager of the Year by the Arkansas Water & Wastewater Managers Association.

Jack Herschend


Co-owner and Co-founder of Silver Dollar City Inc. Herschend served as a Lieutenant in the U.S. Marine Corps and is currently serving on the following boards: Discipleship Focus, National Institute of Marriage, Kids Across America, Little Ones Ministries and Lives Under Construction Boys Ranch.

John Moore


A career educator, John Moore served as president of Drury University in Springfield for 22 years before retiring in 2005. He didn't stop working however, and as one of the original founders of the Upper White River Basin Foundation and served as executive director/president until he retired again in late 2010.

In retirement he makes his home at Horse Creek Farm on the James River near Galena, MO. where he gardens, tends his orchard and bees, hunts and fishes regularly, and stays busy with conservation and water quality issues. He also continues to be engaged with community and civic projects in Springfield, his home before retirement.

John L. Morris


John L. Morris is founder of Bass Pro Shops, a major outdoor recreational products retailer. He serves on the Board of Trustees for the International Game Fish Association and is a member of the National Wildlife Refuge Centennial Commission.

His lifelong devotion to conservation and the outdoors earned Morris the
International Association of Fish and Wildlife Agencies President’s Award, Missourian Award, International Conservation Achievement Award, Master Conservationist Award, National Conservation Achievement Award and the Teddy Roosevelt Conservationist Award. He is also in the Sport-fishing Hall of Fame.
Morris is a founding member of the Upper White River Basin Foundation.

Tim Maupin


Tim Maupin is Vice President of Agriculture Operations, Cargill Value Added Meats - Retail. The CVAM-Retail business unit is comprised of vertically integrated turkey production, primary and further processing, multi-species cooked production and distribution of a complete offering of value-added meat products in 9 plant locations.
Prior to his current role, Tim was Director of Environmental Affairs for Rocco and Cargill Turkey Products in Springdale, AR. Tim joined the CVAM-Retail team as part of the Rocco acquisition in 2001 and has numerous years of production experience with both chicken and turkeys.

Tim earned a Bachelor of Science degree in Animal Science from the West Virginia University in 1984, and later went on to earn an MBA from California State University-Dominguez Hills in 2002.

Tim has been married to his wife, Mary Anne, for 29 years. Mary Ann in an English teacher and tennis coach at Andover Central High School in Andover, Kansas. Tim and Mary Ann have three children, Ryan (23), Erin (21) and Sarah (14). Tim’s hobbies include golf, history, college football, real estate and farming.

Joe White

Trustee, founding member

President of Kanakuk Kamps, which hosts 19,000 campers and 2500 college-age and professional staff each summer. He is the author of 13 books and is a speaker for Focus on the Family, Promise Keepers and Professional Baseball chapels.

Charles R. Zimmerman


Charles R. Zimmerman is currently the vice-president of Design and Construction for the International Division of Wal-Mart Stores, Inc. Mr. Zimmerman has held various Design and Construction related positions in both the US and International Divisions of Wal-Mart since 1997. From 2005 until 2008 Mr. Zimmerman also led the "Sustainable Buildings Network" at Wal-Mart. This network, among other things, was charged with increasing the overall energy efficiency of new and existing buildings in the US by 20-30 percent. Previously, he worked in both the consulting industry as well as for the Texas State Department of Highways.

In the last few years, Mr. Zimmerman has testified before the United States Congress on four separate occasions regarding energy efficiency matters. In 2009, Mr. Zimmerman was named a Distinguished Alumnus for the University of Arkansas ™ College of Engineering and was named to the College of Engineering ™ Advisory Council.

Mr. Zimmerman is a graduate of the University of Arkansas, a registered professional engineer, member of the Arkansas Academy of Civil Engineers and is a past member of the advisory board for the California Energy Efficiency Center at UC - Davis. Mr. Zimmerman currently serves on the Boards for the Northwest Arkansas Council and the Upper White River Basin Foundation.

Tim O'Reilly


Tim O'Reilly, the Chief Executive Officer of O'Reilly Hospitality Management, LLC (OHM), has practiced law in Springfield, Missouri since 1995. Mr. O'Reilly additionally continues in his capacity as partner in the Law Firm of O'Reilly, Jensen & Preston, LLC, which he helped form in 1999.

Tim is also a hotel and restaurant executive and owner who has been charged with complete oversight and control of OHM properties under the Hilton, Marriott, Choice, IHG, and Wyndham flags, the Yellowstone Valley Lodge in Livingston, Montana, Houlihan's Restaurants in Springfield and Columbia, Missouri along with several exciting new-build projects such as LEED certified Cambria Suites in Plano, Texas and Phoenix, Arizona, and a LEED certified TownePlace Suites by Marriott in Springfield, Missouri. O'Reilly and the OHM team have won multiple awards in the industry, and they strive for excellence in guest service in all properties under their management.

Tim graduated from Westminster College in Fulton, Missouri in 1990 with a Bachelor's degree in Economics, and also graduated with a Juris Doctor degree from University of Missouri-Kansas City in 1994. His most important time is spent with his wife Brooke and four wonderful children Alec, Charlie, Liam and Grace.

Eric Alms


Eric Alms is Director of Purchasing for Kanakuk Kamps. Kanakuk hosts thousands of kids each summer at their 6 campuses located near Table Rock Lake in Lampe, MO as well as Lake Taneycomo in Branson. Eric is a lifelong resident of southwest Missouri and graduated from Southwest Baptist University in Bolivar, MO in 1997 with a Bachelor of

Science degree in Sport Management. He has been married to his wife, Stacy, for 17 years and they have 3 wonderful children Kye, Kloey, and Kaylor. Eric is an avid outdoorsman and enjoys hunting, fishing, and boating in his free time.